SOLD -Meal Kit Home Delivery Business – Melbourne For Sale

  • Post Updated: 2022-03-02 10:56:21
  • Status:
  • Type:
  • Location: Melbourne
  • Business ID: BS146633


$231k Revenue FY21, and 11.74% YoY growth since 2017

This is a unique opportunity to take over a growing business with a strong foundation in a $300 million Australian meal-kit market, forecasted to grow substantially over the coming years. The business has proven to have the systems, marketing, operations, and premises to handle significant growth. It also has the potential to expand regionally and interstate.

This Melbourne based began over 7 years ago and has since grown into a brand known for its quality, freshness, environmental focus, and values towards giving back to the community.

The year before the pandemic started was the highest revenue year for the business. The current owners have since been able to maintain the level of business throughout COVID and are now poised for growth.

The business is fortunate in that its name is a keyword people search for. Most of the traffic finds the business through (free) organic search results. Included in the sale is another high-traffic keyword which was intended for a future SEO strategy.


  • Increased demand for meal and fresh box deliveries, expand regionally and interstate
  • Loyal customer base + Strong retention
  • Market differentiation + System Scalability against competitors
  • Marketing capability + foundation + Operational Flexibility
  • Current delivery capacity 180+ boxes delivered across 2 days


  • Meal Kits: All the ingredients plus recipe cards to make delicious meals
  • Fresh Seasonal veggie and protein Boxes: A variety of meat and/or seasonal vegetables with no lock-in recipes
  • Addons: A range of kits and items such as Juice Kits, Dessert Kits, Fruit Boxes and Drinks


  • Hyundai iLoad with custom refrigeration system
  • Custom built website and checkout funnel with deep ecommerce integration and customer order management
  • Proprietary system custom built to handle any number of orders and customisations
  • Dedicated nurture automation funnels built for prospects, new customer retention, weekly meal selection and cancellations
  • Over 250+ recipes ready-to-use already built into the system
  • Factory equipment and office fit-out

Price: $65,000

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