SOLD – Leading Online Retailer – Doll’s Clothes and Accessories – National

  • Post Updated: 2023-04-04 10:14:59
  • Status:
  • Type:
  • Location: Brisbane
  • Business ID: BS151524


$2.4k Profit Per Month – Gross Margin of 55-60% 

A leading Australian Online Retailer in a niche market, Rosie’s Dolls Clothes gives the owner a profit of $2.4k per month – for just 10 hours’ work a week. 

Established since 2004 – with a long and stable trading history – this is an excellent entry level eCommerce business with very low risk. 

  • Unique point of difference in the doll’s clothes niche – Positioned as an expert in the field 
  • Caters for very large range of dolls (18+ doll types) – Broad range of products (over 150 different SKUs) 
  • Excellent SEO – 53% of sales from Organic Search – 75 keywords ranked in Top 3  
  • Pinterest account with 52,000 monthly views 
  • Strong, engaged email list with over 2500 subscribers 
  • 1.75% conversion rate – 11.1% return customer rate – Average order $68 
  • Home based business – Operate from any location in Australia 
  • Strong investment made in setting up the brand, assets, images, and ads to bring a steady stream of sales 
  • Website on Shopify – very easy to run. 

This great business would suit someone looking for a strong part-time income with freedom – or someone wanting to take their first steps into eCommerce business ownership and learn about digital marketing for websites. 

The current owners are not very social media savvy – and believe a buyer with those skills would be able to drive future growth – as there is lots of opportunity across Instagram, Facebook, TikTok and Pinterest in both organic and ad channels.  

A new owner might also create their own clothes label, to be sold on other platforms, such as eBay, Amazon, Esty, and Pinterest.  

Price: $45,000 Neg + SAV (approx. $8k) 

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  • State: Queensland
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