SOLD-Retail Specialty Cake Shop – Geraldton, WA

$ 80,000
$80,000 + SAV 


Turnover $205k-plus – Limited Competition – Close to CBD 

The only shop in town for specialty cakes, Sweetly Simple is well known in the area and has developed a growing customer base since opening in the 1990s. 

Perfectly located on a busy road close to the city centre, this is a business with huge potential and plenty of room to extend the product range including wedding and engagement cakes.  

  • Good street exposure on busy road with off-street parking 
  • All products made on premises from raw materials – no pre-made products used 
  • Range includes Tortes, slices, cheesecakes, mud cakes, pavlovas, quiches, sticky date cakes and many others 
  • Customers include Local residents, businesses, Hospital staff for birthdays / parties + tourist trade 
  • Recent shop upgrade is now attracting more clients from the ‘top end of town’  
  • Leased premises (230 sqm) with shop front and commercial kitchen for onsite baking / preparation 
  • Potential to better utilise space, introduce takeaway meals, increase advertising and run special offers/promotions through social media 
  • Over $52k of assets, including Shop Fit-out, Plant and Equipment 
  • No cake decorating skills required – easily taught by current owners 
  • A pastry chef would be an advantage to increase product range but not necessary 
  • 2-week training period for smooth transition plus extended support if required 

This great business started life as a cheesecake franchise before becoming an independent cake shop. It has been run by the same family since 2008. 

With a seaside location and thriving population, Geraldton is a great destination where you can enjoy an enviable lifestyle. 

A busy hub of cafes, shops, street art and galleries, the area is famous for its magnificent wildflowers, stunning scenery and marine life, generating millions of dollars in tourism.  

Price $80,000 + SAV 

View on map / Neighborhood



  • State: Western Australia
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