Self-Tanning eCommerce Online Beauty Retailer – National Opportunity



This established (August 2021) Online eCommerce business sells Australian-made self-tanning lotion with a significant Point of Difference.

Unlike most self-tanning products, Kimra has a secret ingredient which smells different on each wearer, leaving a delicate botanical scent.

The range currently includes a self-tanning mousse and mitt; however, there are other R&D products ready for signing, to commence a complete entry level line for FMCG.

  • Emphasis on the skin care component of self-tanning
  • Working with award-winning expert cosmetic formulators to achieve a high-end product
  • Promoted by several high-profile Influencers – including Rosanna Arkle (6.1 million followers), Steph Pacca, Nicole Cavanagh (Melbourne freelance model), Hondrou Twins – self-tanning experts (Instagram 82k followers) and TikTok (over 550k followers)
  • Business can be run remotely with laptop and Internet connection
  • Products ordered through Shopify site and directly sent to shipper
  • View all inventory through Shopify plus 3pl integration platform, Oakleigh Australia (Melbourne)
  • Excess packaging located at manufacturing facility on the Mornington Peninsula
  • Brand strategy and brand identity available
  • Most customers are females aged 25-35 – Price point indicates luxury at affordable price

This opportunity is ideal for someone with marketing knowledge and the ability to generate content on social media platforms.

Already established, this would suit a buyer seeking to nurture a business that offers plenty of potential for growth.

Price: $35,000 + SAV (APPROX $20K)




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  • State: Victoria
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