SOLD-Fresh Flower Broker providing a Unique Service – Melbourne, VIC

  • Post Updated: 2023-05-24 15:48:30
  • Status:
  • Type:
  • Location: Melbourne
  • Business ID: BS147151


Over 20 years of successful operation – National repeat customer base

Ultimate Fresh Flowers (UFF) is a highly respected Fresh Flower Broker that supplies a unique service to both florists and flower growers. The business infrastructure, procedures and systems, customers and supplier base are all in place, proven and working well.

The current owner is retiring; the new owner has the option to either manage the business personally on a day-to-day basis or take a more passive role with some forward planning. The business is capable of significant expansion and a concerted sales and promotional campaign will bring in new customers.

Business Highlights:

  • UFF supplies florists nationally with seasonal, fresh, quality flowers & foliage
  • Enables florists to buy directly from growers of their choice
  • Flowers are collected, packed & sent directly to the florist on the same day
  • Flowers are only ordered from growers when an order is held from a customer
  • UFF buys from approximately 27 growers
  • Simple business model – virtually no stock
  • Enduring market sector – especially popular during pandemics
  • Good gross margin and low overheads
  • Premises: approx. 100 sqm inc. office, dispatch, receiving, packing area, kitchen & bathroom
  • Fixed rent of $1,039.60 pm inc. all outgoings
  • Sale Price includes Stock (Boxes) 2 vans, office furniture, shelving, strapping machine, phone system, computers and bespoke software.
  • Wedding / Events backlog due to pandemic – great future business opportunities
  • Excellent work/lifestyle balance – three day week plus one day admin. at home
  • Significant growth potential through increased marketing, approaching complementary industries eg funeral parlours, offering AfterPay, updating the website, boosting social media & offering online options (e.g. Shopify)

In the past, it has been inconvenient and uneconomical for growers to deliver small amounts of their product, or to have accounts direct with florists nationally. UFF solves this problem for them.

UFF allows florists Australia-wide to buy flowers directly from the areas that have climatic conditions to grow the very best. Flowers can be delivered quickly to any major Australian airport.

By buying for multiple customers, UFF can give florists the buying power of a wholesaler. This is particularly important for home-based florists – an expanding segment of the market.

The business is currently a 2-person operation; it could be changed to a 1-person operation or expand the business by building up sales and adding more staff.

This excellent package would suit a husband-and-wife team and/or a larger family business. It would also complement a Melbourne-based florist wishing to add interstate wholesaling.

Price: $99,000 Inc. Stock (Boxes), 2 Vans & Equipment

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