SOLD- Childrens Water Shoes and Accessories Design/Manufacture – National Opportunity



Minnow Designs is an amazing Australian success story – that is now being offered to the market for the first time!

Minnow Designs was launched in 2013 by Fashion Designer Lorraine Cherry-Nguyen and Marketing Strategist Stacey Fisher. The aim was to create a range of high-quality children’s neoprene water shoes, water play sandals, dry bags, beach bags and bum bags in bright, fun prints that kids would love.

The business was officially launched at LifeInStyle Melbourne in 2016 – immediately picking up 40 retailers! After a successful start, the business raised $290K at a Valuation of $2.29m in funding from 8 experienced investors to extend the range.


  • TURNOVER: $330-390K
  • Stock included in the Sale – Value: $153,340 as of 30th Sept 2023
  • Next season’s range has been designed, sampled and is ready for production
  • Good relationships with 3 high-quality manufacturers plus a reliable freight forwarder
  • Established 3rd party logistics partnerships in Australia and the USA – (Stock currently withdrawn from the US)
  • Sales and marketing in place – Meta ads delivering strong ROI
  • 18,000-strong email list with an open rate of 42% – Store conversion rate is 5.24%
  • Extensive wholesale CRM and list of current warm leads interested in new season stock (including City Beach)
  • Minnow Designs has appeared on Shark Tank Australia, attended international trade shows and more

This opportunity is ideal for someone currently distributing to shoe, swim or sports stores – or an eCommerce store owner looking to increase their margins with an in-house brand.  A strategic refocus would allow the new owner to improve profit margins substantially.

Moving to purely eCommerce would allow the owner to set the price of the products to match the market, rather than retailer margin demands.  More aggressive pricing negotiations with suppliers – and a review of all product input costs – is also recommended.

There have also been approaches by Amazon to launch into Australia – as yet unexplored by the current owners.

PRICE: $70,000 + SAV

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  • State: New South Wales
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