Author name: Coast to Coast

If you’re in business, you probably spend a lot of time coming up with money-saving ideas. There must be ways of reducing those costs and overheads, right? Well, one of the most obvious is right under your nose. Implementing a well planned recycling policy could save you thousands of dollars a year, whilst also boosting […]

In business, as in life, there are ups and downs, good days and bad. In commerce, this is known as the Boom and Bust Cycle. The secret to success is to learn how to survive those periods. The Boom and Bust Cycle can affect any sized organisation in any industry, but it’s the small to

Don’t you just love it when ‘experts’ make sensational claims that prove to be, well, wrong! For years now we’ve been hearing that ‘print is dead’ and ‘magazines are dead’, yet they’re still here. In fact, if statistics are anything to go by, magazine readership is up. Roy Morgan recently announced that Australian magazine print

One thing we know for sure: our customers are quicker to criticise, than to praise! So what’s the best way to handle negative comments? Nobody likes criticism, particularly if they feel they are working hard to do a good job. The reason we don’t like it, however, is because we are taking it the wrong

One thing we know for sure: our customers are quicker to criticise, than to praise! So what’s the best way to handle negative comments? Nobody likes criticism, particularly if they feel they are working hard to do a good job. The reason we don’t like it, however, is because we are taking it the wrong