Are You in the Tourism Industry?


Are You in the Tourism Industry?

Tourism businesses around the country may be eligible for help through the Morrison Government’s National Bushfire Recovery Fund.

An initial $76 million tourism recovery package has been launched to protect jobs, small businesses and local economies by helping get tourists travelling across Australia again.

Prime Minister Scott Morrison said the Government was throwing its support behind the country’s $152 billion tourism industry as part of an initial push to help the sector recover after a devastating blow from unprecedented bushfires.

“Australian tourism is facing its biggest challenge in living memory.

Make or Break

“One in thirteen Australian jobs rely on tourism and hospitality so our $76 million investment is an urgent injection to help all those hotels, restaurants and cafes and tour operators get back on their feet.

“This is a ‘make or break’ for many businesses and tourist hot spots and not just in those areas directly hit by the bushfires.

“This is about getting more visitors to help keep local businesses alive and protect local jobs right across the country and especially in those areas so directly devastated such as Kangaroo Island and the Adelaide Hills, the Blue Mountains and right along the NSW Coast and East Gippsland in Victoria.

“We’ve heard directly from local operators, industry leaders, communities and the states and territories from right across the country. Their message is to act now and that is exactly what we are doing. And we’ll be working closely with them all to deliver on our recovery plan to get these regions back up and running.”

Marketing Campaign

The Government’s initial tourism recovery package responds directly to calls from the tourism sector and includes $20 million for a nationally coordinated domestic marketing initiative and $25 million for a global marketing campaign to drive international visitation.

A further $10 million will be provided for a regional tourism events initiative across bushfire affected areas, $9.5 million for an international media and travel trade hosting initiative, $6.5 million to support tourism business’ attendance at the largest annual tourism trade event, the Australian Tourism Exchange, and $5 million for our diplomatic network to educate that our tourism, international education and export sectors are open for business.

Federal Minister for Tourism Simon Birmingham said the funding boost would help get tourists back into areas that need it most but also make it clear that Australia is very much open for business.

“Tourism is the lifeblood of so many communities around Australia and it’s absolutely critical that we help to get people back visiting those communities that rely on tourism,” Minister Birmingham said.

Tourism Jobs

“These bushfires have dealt the biggest reputational blow to our tourism industry that it has ever faced internationally. Losses caused by cancellations and collapsing booking numbers stretch well beyond those communities directly affected by fire into the many Australian towns that rely on international visitors to sustain tourism jobs.

“My message to anyone thinking about a holiday – from here or overseas – is that Australia’s towns and our incredible parks and beaches are open for business and they need your help.

“We will break from the practice of Tourism Australia exclusively focusing on international visitors and urgently kick off a local campaign because Australians are best placed to immediately understand that most of our country remains as safe to visit as ever.

“Tourism Australia will work with all states to upscale their existing and planned efforts to increase tourism visitation. Our international marketing campaign and extensive hosting of international media or travel trade partners will demonstrate to the world that Australia is very much open for business, that we maintain incredible tourism experiences in every state and territory and explain the regeneration that the Australian bush goes through after bushfires.”

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