Women’s Activewear eCommerce Brand – National Opportunity , , , ,

Category: , , , ,
$ 75,000
Price: $75,000 inc. SAV $65,000


Sustainable Brand – Turnover: $70K – Growth Potential

This award-winning sustainable Women’s Activewear eCommerce brand is less than 2 years old and is already close to breaking even.

With a strong demographic and growing repeat customer base, MORE BODY launched into a major department store and Australia’s largest e-commerce multi-brand site within the first year.

Business Highlights:

  • Online Opportunity – Work from home – No leases/rents!
  • Socially conscious high-end activewear brand with a focus on form, function & style
  • Launched in August 2019 after 10 months sourcing, sampling & strategizing the business
  • Won The Green Edit (Sustainable Awards) in March 2020 for Best Body Product
  • Australian Non-Toxic Awards Finalist and BRONZE Medalist in November 2020
  • Consistent 5-Star customer rating for all products
  • 5-Star customer service, quality of product, delivery efficiency for online partner
  • Close to 100% sustainable, which is unusual in the activewear space
  • Repeat customers growing at 18-35% month to month
  • IPT: 1.2; ATV: $125
  • Long list of Assets & Equipment inc. Patterns, Photographs, Website (Shopify), Trademark, Database of 2.5K, existing retail distribution partners & suppliers
  • Social Media: Instagram following 2.8K, Facebook following 4K
  • Ongoing strategic digital EDMs
  • New capsule collection launches July 2021
  • Customers aged 25-60 – Core group 35-55
  • Appeals to those interested in fitness, health & nutrition, inc Pilates, yoga, runners, rowers, dancers, dog-walkers
  • No staff: Freelancers used as needed
  • Find out more at https://www.morebody.com.au

MORE BODY uses regenerated, recycled and sustainable fabrics. Produced in China and has a good relationship with 2 top, trusted suppliers. A local supplier network exists in addition to having sourced a new trusted overseas production partner.

This business would be ideal for someone who understands fashion, activewear and/or swimwear and has experience in sales and marketing. Ideally, it would suit a person/business that is passionate about fitness, so they can live and breathe the brand and also be the ambassador.

The brand needs more focus, time and investment to take it to the next level. The existing relationships are strong, and there is potential for new sales channels that have been explored but not yet followed up due to time constraints.

Opportunities include re-entering the department store (paused with Covid); working with an agent in USA for online expansion; working with a local fashion agent in Australia to expand the brand into fashion stores, and collaborations with other brands

Price: $75,000 inc. SAV $65,000 (current stock/fabric + new sample collection)

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