ONLINE Children’s Educational Wooden Toys and more – Melbourne , ,

Category: , ,
$ 140,000
$140,000 WIWO (includes stock of $150k + assets) 


Selling For Stock Value and Assets Only 

This is a fantastic opportunity to take a Well-Known Brand – established since 2007 – with Very Low Overheads – and develop its Untapped Potential. 

Selling for Stock Value & Assets Only, this Online Home-Based Business allows you to choose where and when you work! 

  • Currently based in Melbourne but can be relocated anywhere in Australia 
  • Large range of wooden educational toys, open-ended toys, pretend play, sensory toys, baby keepsakes, back-to-school products, products for mums, diffusers, organic essential oils, partyware  
  • Handcrafted well-known brands – sourced from Australia and overseas 
  • Business established by current owner in April 2007 
  • Huge potential for growth through markets, pop-up shops, childcare centres etc 
  • Target customers are mainly mums aged 25-45 years and grandparents 
  • Over 3,000 email subscribers – Huge potential to expand customer reach 
  • Regular customers from wooden toy groups on Facebook  
  • Good SEO in place – 100% positive reviews on Google and Facebook 
  • Sales also come through account with 
  • Owner-operated – no staff or special skills required 
  • $170k of Assets including Stock on hand (approx. wholesale value $150K), Website (, All IP, Supplier list, Client database 
  • Full training provided + support for 4 weeks for smooth transition 

The owner of Cheeky Junior is ready to retire and is offering this great little business at an excellent price. 

With its impressive organic search results and online reviews, there is lots of room for growth – especially if more time was spent on social media. 

A new owner might also expand the product range, engage in markets and pop-up stores in shopping centres, and approach mother’s groups, childcare centres, play groups, schools etc. 

Price: $140,000 WIWO (includes stock of $150k + assets) 

View on map / Neighborhood


  • State: Victoria